Art direction / Design

A unique branding challenge presented itself with the first-ever rebrand in Molycop's century-long history. I crafted a dynamic and vibrant brand image for this global mining giant. This multi-dimensional brand has made its mark in over 40 countries worldwide, resonating across various platforms and interactions. The innovative approach enabled Molycop to connect with a diverse audience, driving engagement and loyalty within the industry. Its cohesive messaging and visual identity positioned the company as a trailblazer in the competitive mining sector.