this way boys

Art Direction / Design / Retouching / Finished Art

This campaign presented challenges as the topic itself is not something to joke around with. As the Art director on this job, I meticulously executed the concept for this campaign through two key pieces of art: "This way boys" and "It's okay, she's into you." Over the span of several years, this campaign garnered visibility across various digital and print media platforms.

Via Showpony Advertising