MADE FOR YOU

Art Direction / Design / Finished art

The first task was to pitch for the account, then win it. TICK

The primary idea driving this campaign was to encourage consumers to support South Australian enterprises while also emphasizing the importance of preserving local employment opportunities. As a business proprietor, your focus naturally gravitates towards the individuals who benefit from your products or services. Bearing this in mind, the concept of "MADE FOR YOU" materialized, with a vivid image forming in my imagination of suppliers handing over their offerings to customers. This visual representation seamlessly transitioned across various business sectors we aimed to showcase, whether it involved agricultural products, goods, or services.

This concept presented a series of digital ads, where we could have bespoke ads based on the facebook data and send ads from SA businesses. 

The video was shot at an SA winery, and the story was told, and how it all comes down to one thing - YOU. The video ended with “My name is XX, and I made this for you”.

This campaign was the birth of the “I Choose SA” campaign that the state currently runs, with a series of video, print and social executions for a state wide holistic campaign.

Via Showpony Advertising