HELLO MONJAVA
SAN REMO / MONJAVA COFFEE
Art Direction / Design / Retouching / Finished Art
This project was truly one-of-a-kind. In all honesty, Monjava wasn't positioned to challenge the coffee connoisseurs in the market. Its essence lied in being the dependable at-home choice for your daily caffeine fix. Every individual, whether a new parent, a university student, or a busy professional, experiences those moments of desperate need for coffee. We captured that instant when you eagerly reach for your first sip of coffee, making monjava the perfect companion for those everyday coffee cravings.
Taking charge as the lead art director, I observed the transformation of the idea into the lively "Hello Monjava" campaign. From conceptualisation of each and every character linking to the desperate need for coffee itself, to the creative photoshoot and extensive editing work of each finished art piece, I carefully interrogated each phase. Eventually, the campaign materialized with its presence on Adshels, online ads, posters, and an array of point-of-sale items, illustrating a successful collaboration.
Via Showpony Advertising
