FIND YOUR FIT
DENIM X MYER
Art Direction / Design
MYER recognized the importance of reclaiming their position in the denim industry and took deliberate steps to make their mark once again. Their unwavering focus on emphasizing the significance of a perfect fit in denim, irrespective of one's size, proved to be instrumental in not only reestablishing but also strengthening their presence in the competitive market landscape.
F I N D Y O U R D R E A M F I T
A good pair of jeans that just fits right is pretty sweet, isn't it? It's all about looking good from every angle, which is exactly what we aimed to capture in the essence of our campaign. Our goal is to showcase the perfect balance of style and comfort that comes with wearing the ideal pair of jeans.
This extremely successful campaign ran for 2 seasons in 2021, spanning across various touch points including video, billboards, street furniture, bus shelters, in-store digital screens, posters, in-store events, website features, scroll-x advertisements, home page takeovers, social media engagement, and YouTube promotions. This extensive reach ensured that the campaign was widely recognized, making it a remarkable success.
P: Jesse Lizzotte Via Clemenger BBDO
